e.l.f. Power Grip Gel Primer — Hydrating, Makeup-Gripping Face Primer

Reviews

1. S Sheila D. 5/5

   Staple for smooth foundation application

   I adore this primer. The tacky finish helps my foundation apply evenly and stay put through the day. It never feels heavy; instead it keeps my base looking fresh and less prone to fading. Comfortable wear and great results—easy to see why it’s popular.

2. L latoya 5/5

   Great for beginners

   Easy to apply and beginner-friendly. Makes my makeup look good and is simple to blend—perfect for someone just learning layering techniques.

3. K katie bennett 5/5

   Better than pricier options

   Outperformed many high-end primers I’ve tried. Works well for my oily skin and full makeup days. Smooth application, no scent, slightly sticky but blends easily. My daughter uses it too and loves it.

4. V Viridiana Bello 5/5

   Good and affordable

   I love it.

5. L Laura santos 5/5

   Excellent all-day hold

   This gel primer is fantastic. It feels hydrating without being slick and creates that tacky base that keeps foundation looking fresh for hours. Works for both full looks and lighter makeup days. Strong recommendation.

6. J Julia gadalla 5/5

   Light, tacky and long-lasting

   One of my top picks now. The gel feels airy and moisturizing, leaving a smooth surface that my foundation sticks to all day. It gives a gentle tack that really boosts longevity without feeling heavy. A little covers a lot and it layers well with the rest of my routine. Excellent value for a primer that performs.

7. J Jessica Martinez 5/5

   Real game-changer for mature skin

   This primer transformed how my makeup sits and lasts. I only need a tiny dot for each cheek, forehead and chin. It creates a barely-there, slightly adhesive layer that foundation clings to so it doesn’t slide off. Feels comfortable and invisible on the skin, and the texture is feather-light. Highly impressed and now it’s my go-to.

8. B Brenda 4/5

   Dependable hold

   Really strong grip—keeps everything in place for me. It’s potent and does exactly what it claims. Thinking of getting a larger tube once this runs out; overall very satisfied.

9. S Shelby 5/5

   Holds makeup in place all day

   I’ve sampled many primers, and this is one of the few that actually makes a visible difference. The gel spreads smoothly and leaves a faint stickiness that improves how concealer and foundation adhere. My makeup stays more even and resists breaking up in problem zones like the nose and chin. It also adds hydration without a greasy sheen. The mini size is handy for testing and lasts longer than expected because you only need a small amount.

10. M Marwa E. 4/5

    Small but effective

    Tube is a bit on the small side, but the product itself works well. Thank you!

11. B Bibi 5/5

    Solid, neutral primer—great value

    Short verdict: this gel primer is a reliable workhorse: scent-free, economical in use, and its slightly sticky texture is perfect for locking foundation without settling into pores. The gel feels soft and distributes evenly; a pea-sized amount typically covers my face. It’s easy to apply with fingers, brushes or sponges and it stays tacky enough for makeup to adhere. No noticeable fragrance, which is a plus for sensitive noses. For the price-to-performance ratio, it’s one of the better finds in drugstore cosmetics.

12. J Julia Celly 2/5

    Received different volume

    The amount I got didn’t match expectations; the tube was 15 mL and arrived dented.